Gray Connors is a Los Angeles-based singer-songwriter and guitarist whose music blends pop-rock, country, and rock & roll. With original releases on Spotify and Apple Music and an engaged audience across TikTok and Instagram, she brings genuine musicianship, candid storytelling, and a natural on-camera presence to music-led campaigns, brand partnerships, and social-first collaborations.
Playing guitar since age eight, Gray brings genuine musicianship to music-led campaigns and partnerships. Her performance style gives brands a natural entry point into music, instruments, fashion, lifestyle, and culture while keeping the content grounded in her identity as an emerging artist.
With nearly two years of UGC experience and past work with brands including Redken and John Frieda, Gray is a natural fit for beauty, skincare, and haircare partnerships. Her personal experience with curly hair gives her content an informed, product-driven perspective that lends itself especially well to tutorials, routines, reviews, and discovery.
Gray brings a personal and approachable voice to fitness, wellness, and women’s health. Her experience navigating endometriosis and hearing loss gives her a meaningful connection to health-focused storytelling, while her broader interest in fitness and everyday wellness creates opportunities for authentic partnerships across the category.
Gray’s content moves naturally between music, fashion, beauty, fitness, wellness, and everyday life in Los Angeles. With a degree in marketing and hands-on UGC experience, she understands how to create brand content that feels native to her audience while still delivering a clear message for the partner.
