The Background
Elevate Small Business is an initiative founded by then-Commissioner Eileen Higgins, now Mayor of Miami, to empower entrepreneurs through education, networking, access to capital, and practical business resources. As the conference approached, Pink Grove was brought on to lead its digital marketing and social media strategy, helping increase awareness, drive registrations, and amplify the event's mission of supporting Miami's small business community.
Our Approach
Pink Grove developed and executed the conference's digital marketing and social media strategy, creating content that educated, informed, and energized the small business community leading up to the event. We worked closely with the Elevate team to highlight keynote speakers, programming, business resources, networking opportunities, and the overall attendee experience while maintaining a consistent voice across digital channels.
Our goal was to generate excitement, increase visibility, and communicate the value of attending Elevate to entrepreneurs across Miami.
The Impact
Our digital marketing efforts helped Elevate significantly expand its online visibility and engagement leading up to the conference. Through strategic content, audience-focused messaging, and consistent promotion, we helped the event surpass its registration goals, attracting a larger audience of entrepreneurs, business owners, and professionals than originally anticipated.
Beyond driving registrations, our work helped position Elevate as one of Miami's premier small business conferences—creating stronger awareness for the initiative and laying the foundation for continued growth in future years.