The Background
Give Miami Day is the nation's largest single-day annual giving event, hosted by The Miami Foundation to inspire philanthropy and support hundreds of nonprofit organizations across Miami-Dade County. Each year, the initiative mobilizes thousands of donors, community leaders, and organizations to celebrate and invest in the causes that strengthen our community.
Pink Grove was brought on to identify and secure local creators and influencers who could authentically promote Give Miami Day, expand its reach, and generate excitement leading up to and during the event.
Our Approach
Pink Grove developed and executed a talent strategy centered on authentic community engagement. We identified creators whose audiences aligned with Give Miami Day's mission, secured their participation, and coordinated their involvement both before and during the event.
Our team managed talent outreach and logistics, ensuring each creator was positioned to share the event in a way that felt genuine, encouraged community participation, and highlighted the organizations and people driving positive change throughout Miami.
The Impact
By securing a diverse group of local creators and influencers, Pink Grove helped amplify Give Miami Day's message across multiple digital communities, extending awareness beyond the event itself and encouraging greater community participation.
The creator partnerships generated authentic, community-driven storytelling that showcased the impact of local nonprofits while helping The Miami Foundation connect with new audiences. Through strategic talent procurement, Pink Grove helped reinforce Give Miami Day's position as one of Miami's most important annual philanthropic initiatives.